Ability to enter criteria and receive lead suggestions.Here's why: Main benefits of Sales Navigator: If your answer is a combination of yes, no, and/or maybe then Sales Navigator, which by the way can be a fraction of the cost of a CRM, might be a good idea. If you're considering augmenting your social selling practices with Sales Navigator, the first question is: do you already have a CRM tool? If so, do you also have the resources to purchase and analyze lists? If you answered yes and yes, you're probably all set without the extra cost of adding Sales Navigator. For starters, it includes the tools you employ, your social presence, your sharing cadence, the type of content you post and how, when, and why you engage with prospects. That said, as with most sales and marketing efforts, social media ROI depends on several variables, unique to your organization. Truth be told, nurturing your prospects requires an intentional strategy and while you can be successful using the free version of LinkedIn, when Sales Navigator is added to the mix, time and effort required on your part can be significantly reduced. Or, more specifically, is it worth $80/mo? We also have answers to two of the most common questions about social selling how to create effective social nurturing strategies and whether or not an investment in Linkedin Sales Navigator is the way to go. We know, from personal experience, that Linkedin is a powerful tool for developing thought leadership, building trust, and generating demand and leads.
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So, whenever there’s a new way or tool, we’re right there trying it out on ourselves in order to become experts and make recommendations to our clients.
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It goes without saying that lead acquisition and nurturing are the lifeblood of sales. Lead Generation Tools: Should You Invest in LinkedIn Sales Navigator?